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Google Launches Knowledge Graph, 'First Step in Next Generation Search'

Search Engine Watch - Thu, 2012-05-17 21:00
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.

Mobile Sites: Choosing an Implementation Process & Strategies

Search Engine Watch - Thu, 2012-05-17 16:00
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.

Payvment CEO: Facebook Is a Good Investment

SEO Videos - Thu, 2012-05-17 15:16

With Facebook’s IPO expected to take place tomorrow, there are a lot of mixed opinions about the investment potential of the company. Many analysts have raised concerns over the social giant’s long-term sustainability given its revenue model, mobile strategy, and Mark Zuckerberg’s own leadership.

There are others, however, including Christian Taylor, that believe strongly in the company and its CEO. Taylor, who is the CEO of the leading Facebook ecommerce platform Payvment, told WebProNews that the social network was quickly becoming “engrained into the fabric of the entire Internet.” As he explained, the people that view the company as simply Facebook.com are limiting its true potential.

In addition to advertising, Taylor also sees a big future in the ecommerce side of Facebook. He built his company on top of the Facebook platform for the different type of ecommerce experience it creates. According to him, this new shopping environment will carry ecommerce into the future.

In terms of the company’s imminent meeting with Wall Street, Taylor said he has no worries at all. In fact, he expects Facebook to accelerate in every way.

Why Your SEO & Social Strategy Should Include Pinterest

Search Engine Watch - Thu, 2012-05-17 14:00
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.

Google NSA Relationship Secrecy Continues Despite Courts Efforts

Search Engine Watch - Thu, 2012-05-17 08:00
Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not to release information confirming or denying if they have a relationship with Google.

Ford Retains Confidence in Facebook Ads as GM Quits

Search Engine Watch - Thu, 2012-05-17 00:00
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

Life After Google Penguin – Going Beyond the Name

Search Engine Watch - Wed, 2012-05-16 16:00
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.

7 Time-Saving Google Analytics Custom Reports

Search Engine Watch - Wed, 2012-05-16 14:00
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.

Piwik Open Source Analytics: A Primer

Search Engine Watch - Wed, 2012-05-16 12:00
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.

Make Second Tier Search Engines Part of Your Lead Generation Strategy

Search Engine Watch - Wed, 2012-05-16 10:00
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.

Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016

Search Engine Watch - Wed, 2012-05-16 08:00
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.

Embattled Yahoo CEO Leaves With $7 Million After 5 Months

Search Engine Watch - Tue, 2012-05-15 19:00
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.

IBM Introduces New Cloud, Mobile Tools for Enterprises

SEO Videos - Tue, 2012-05-15 16:02

IBM recently unveiled multiple new software systems geared toward enterprises. As Paul Brunet, the Vice President of IBM Application and Integration Middleware, explained to WebProNews, these tools cater to the current trends including mobile, cloud, and social technologies.

The company specifically announced a new foundation for mobile computing that helps businesses leverage mobile and cloud opportunities. With this move, IBM provides its clients with better management and security capabilities to ensure that their services operate efficiently through applications and on devices.

Brunet also told us that the company introduced new elements to the PureSystems family of integrated systems. According to him, this offering will help optimize and drive greater efficiencies in the IT environment. Furthermore, it builds “patterns of expertise” that can help organizations reduce costs and workloads in order to deliver their services more effectively.

The new IBM software systems are currently available.

5 Vital Facebook Reports Every Community Manager Should Know

Search Engine Watch - Tue, 2012-05-15 16:00
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.

PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective

Search Engine Watch - Tue, 2012-05-15 14:00
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.

Yahoo Genome Brings Big Data to Advertisers

Search Engine Watch - Tue, 2012-05-15 12:00
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.

A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]

Search Engine Watch - Tue, 2012-05-15 08:00
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market.

Facebook's Instagram Purchase Faces Government Review

Search Engine Watch - Tue, 2012-05-15 04:00
Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitter.

Facebook App Center Announced

Search Engine Watch - Tue, 2012-05-15 02:00
Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applications.

Yahoo Search Market Share Losing Streak Extends to 8 Months

Search Engine Watch - Mon, 2012-05-14 22:30
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture.
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