What is a quality incoming link? This article describes the key characteristics of a perfect link. For explanation purposes, the sample company is a shoe retailer called Fred's Sports, and the keyword phrase being optimized for is "blue Nike sneakers".

1. Think Audiences Not Markets

What's your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what's your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can't get their adult children to move out of the house. Maybe, just maybe, they're asking the wrong question.