Search Engine Watch

SEO vs. PPC Debate -- Which Do You Prefer?
There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? ...


Don't Over Optimize Your Site
SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. ...


Winning the Multi-Agency Game: Can't We All Just Get Along?
Some survival tips for when you're asked to work with your clients' other agencies. ...


Passing The Torch as an SEO Manager
At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. ...


Get Your Search Campaigns Ready for the Yahoo/MSN Merger
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. ...


Search Around the World: Italy
A look at the most popular search engines, top industries, and search marketing best practices in Italy. ...


Your Locations are Your Biggest Digital Assets
A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. ...


Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. ...


Forget Shorty: Long Tail Keywords Convert Cheaper
Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. ...


3 Tools for Optimizing Page Speed
If you're responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed. ...