Organic vs. Paid Listings

Submitting to Directories
Directories are search engines powered by human beings. Human editors compile all the listings that internet directories have. Getting listed with the web's key directories is very important, because many people see their listings. In addition, if you are listed with them, then crawler-based search engines are more likely to find your site and add it to their internet listings for free.

Submitting to Crawlers
Crawler-based search engines automatically visit web pages to compile their internet listings. This means that, unlike directories, you are likely to have several if not many pages listed with them. This also means that by taking care in how you build your pages, you might rank well in crawler-produced results.

Submitting Via Paid Listings
Every major search engine with significant traffic accepts paid listings. This unique form of search engine advertising means that you can be guaranteed to appear in the top results for the terms you are interested in within a day or less. Given this, paid listings are an option that should be explored by site owners who wish to quickly build visibility. They may also be a long-term advertising option for some.

Most of the time it's not necessary to use paid listings, by following some simple rules you can create a search engine friendly site and help web crawlers list your pages.

Intresting Facts (September 2006)