Pay per click

Cost per click, pay per click, or PPC, is an advertising technique used on websites, advertising networks, and Search Engines.

With Search Engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged an amount that can be as little as €0.05 but as high as you want depending on the bidding cost for the given keyword.

Pay per click provide instant traffic and is an excellent approach to Search Engine marketing but in order to maximise the performance and be successful some basic rules have to be kept in mind.

• Consistency throughout "keyword selection" > "advert" > "landing page", is now very important. Landing pages should be tweaked accordingly and tested depending on the keywords selected on the ad.
• Right ratio between head and tail keywords selection
• Conversion rate will be the benchmark measurement, not the numbers of clicks.
• Demographics will play an important role.
• Multi search engine advertising is advisable
• Can be used for either selling or branding

Top Pay per click search engines

• Google Adwords
• Overture (Yahoo)
• Msn Ad Center
• 7search
• Enhance Interactive
• ePilot
• MIVA (formerly FindWhat)
• Kanoodle
• Search123
• Searchfeed

Related Articles

>> Landing Page Guide
>> A Comparison of Paid Search Advertising Models
>> Landing Page Usability: More Than Just The Curiosity Factor
>> Click Fraud: 6 things you should know before you buy