About Search Engine Marketing

It's important to make a distinction between Search Engine submission and Search Engine optimization. These terms, along with others, are sometimes used synonymously to discuss different efforts to promote sites on search engines. However, they refer to some different activities.

Search Engine Submission: Getting Listed
"Search engine submission" is the act of getting your web site listed with internet search engines.

Getting listed, however, doesn't mean that you will necessarily rank well for particular terms. It simply means that the search engine knows your pages exist on the internet.

Search Engine Optimization: Improving Your Chances
"Search engine optimization" refers to the act of manipulating your site so that it may rank well for particular search terms on the internet, especially with crawler-based search engines.

Search Engine Placement & Positioning: Ranking Well
Terms such as "search engine placement," "search engine positioning" and "search engine ranking" refer to a site actually doing well for particular search terms or for a range of terms with internet search engines. This is the ultimate goal for many people; to get that "top ten" ranking for a particular search terms.

Search Engine Marketing & Promotion: The All Process
Terms such as "search engine marketing" or "search engine promotion" refer to the overall process of marketing a site with search engines. This includes submission, optimization, managing paid listings and more.

These terms also highlight the fact that doing well with search engines is not just about submitting, optimising well or getting a good rank for a particular search term. It's about the overall job of improving how your site interacts with search engines, so that the audience you seek can find your website.

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